In recent years, in cosmopolitan wealth 500 strong companies regular issue society responsibility report proportion before is larger scale than the increase. For instance, in the cosmopolitan wealth 500 strong enterprises in the first 1/2 enterprises, cheap nike shoes had issued in 2006 the enterprise society responsibility reported, but in 2008 this data broadminded promotion to 79%.
But the English economists have done a report of investigation result showed that, the enterprise fulfills the social responsibility, also is helpful in enhances the nike outlet store itself profit. Then these profits come from where?
Actually lies in the social responsibility investment to be able to increase the enterprise the soft strength, for example, the nike basketball shoes enterprise often can obtain the high brand image in the similar market competition, then enhances the public to the company interior culture and the value idea cognition and the approval, and strengthens consumer's confidence level, the promotion and the local community and even government's relations.
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